Direct admissions is a streamlined enrollment pathway where students receive admission offers from college and universities based on student profiles, allowing them to bypass the traditional application process and discover schools they may not have considered in their initial search. By reducing paperwork, eliminating fees, and simplifying requirements, direct admissions lowers barriers for students while allowing institutions to connect with a wider pool of qualified prospects. For colleges, this approach diversifies and expands their prospect pool while creating a more efficient, equitable enrollment process.

• For students: Reduces stress, allows them to save money on application fees, offers visibility into scholarship opportunities, and presents options that students may not have previously considered.
• For colleges and universities: Attracts students who may not have otherwise applied, allows enrollment staff to focus messaging on yield instead of application deadlines, and creates opportunities to reach first-generation, underrepresented, and cost-sensitive students.
• For higher education overall: Improves transparency in admissions and builds greater student confidence in the accessibility of higher education.

Appily Match is EAB’s innovative direct-admissions platform that enables partner institutions to admit more right-fit students with greater efficiency. Students create a profile, upload transcripts, and instantly become eligible for official admission and scholarship offers. Institutions can issue offers automatically based on defined criteria or manually review and create offers. Match is free for students, counselors, and schools, ensuring broad access domestically and internationally. Currently, over 72% of high school students in the US have access to Match, including 3.5 million students exploring colleges on Appily.com and 6M+ students using Naviance. Match is the only platform granting colleges and universities access to students domestic to the United States and in 140+ countries around the world.

Connect with our team now to see a demo of Match.

Yes. Match is the only unified platform supporting both U.S.-domestic and international enrollment. Colleges can extend official admission and scholarship offers to qualified students worldwide, helping them grow both domestic and international pipelines through a single, consistent channel.

Here are the steps to admit students using Match:

1. Your admissions team defines right-fit criteria (e.g., GPA thresholds, program prerequisites, geographic targets, etc.).
2. Match uses an algorithm to surface students who meet those criteria, backed by verified credentials.
3. Institutions can then (automatically or through manual review) admit students in batches, streamlining your admission teams’ workload.
4. Once a student signals interest, their full, verified profile is released into your CRM for immediate follow-up.

This process ensures that institutions review only complete, verified profiles, minimizing time spent on incomplete applications or students who don’t meet admission criteria.

• Match allows institutions to set their own offer extension criteria, scholarship terms, and program offerings, which minimizes the potential for over-extending offers, supports academic fit, and ensures alignment with institutional brand, aid strategy, and enrollment goals.
• Colleges and universities can make offers automatically based on set criteria, manually review offers, or use a combination of both methods, providing flexibility based on institutional operating procedures and preferences.
• Match includes a dedicated portal that high school counselors can use to connect with students, provide offer guidance, and view impact data, including total admits, total matches, total scholarship dollars awarded, and more.
• Match requires school-verified transcripts upon account creation (for U.S. students who are working with counselors).

Yes. Match supports large-scale enrollment initiatives. For example, it powers the Alabama Direct Admission Initiative (launched in Fall of 2025) to proactively deliver in-state offers at scale. Learn more about this initiative here. Match is also collaborating with Peak Education through an initiative to expand college access in the Colorado Springs region and across the state.

• Students learn about Match through a counselor, from a friend, via a web search, or on Appily.com, then build a profile, which enables them to start receiving offers (including scholarships when applicable). Students remain anonymous to schools until they express interest. They can also chat privately with admissions staff.
• High school counselors have access to a dedicated portal where they can see student offers, chat with students, and help students compare and navigate opportunities, strengthening trust in the process.
• Admissions officers can review and admit students who meet their institution’s criteria (either automatically or manually) and chat with students via Match.

When creating offer parameters, institutions can:

• Attach GPA-based scholarships
• Include custom admissions conditions
• Offer specific program or majors
• Create custom offer language and terms

Controls are easily managed via the Match interface, giving schools flexibility without adding complexity.

Institutions can configure graduation cut-offs and adjust for international calendars, ensuring offers align with available start terms. Students must have at least 3 years of academic records from their secondary/high school to become eligible for offers; however, they can create a Match profile and explore schools before they have 3 years of records so that they are ready to receive offers as soon as they are eligible.

Yes. As with any enrollment strategy, communications should be as tailored as possible to the student, their interests, and how they were admitted/connected to the institution. Match allows colleges and universities to start conversations with Match students at the yield phase, largely bypassing the need to discuss application procedures and timelines and freeing admissions staff to focus messaging on why a student should attend your school.

Match reaches 72% of U.S. high school students across all 50 states, connecting colleges to:

• 3.5M+ students exploring Appily.com
• 6M+ students using Naviance through EAB’s PowerSchool partnership

School districts may opt into Match’s privacy agreement to allow students to join Match and pre-fill their Match profile, streamlining the process for students and counselors.

Match reaches students from 140+ countries and 1,500+ international schools. Global Match students have an average annual education budget of $40,000, creating strong international enrollment opportunities for institutions across tuition tiers. Learn more about who’s on Match.

Students represent diverse academic backgrounds, most often from AP, IB, A Levels, or IGCSE tracks. The average GPA is 3.3—closely aligned with US Match students—ensuring international prospects meet most admissions standards. Students primarily come from English-medium secondary/high schools. Learn more about who’s on Match.

Match supports secure SFTP feeds with configurable ports for automated exports into your CRM. EAB provides quick-start resources and direct partner support to ensure smooth, secure integration.

Please refer to our privacy policy at https://concourse.global/privacy-policy/.

Match builds full student profiles from transcripts (including GPA, coursework, and preferences). Global GPAs are normalized to a 4.0 scale using the NCAA Guide to International Academic Standards. Personally identifiable information remains redacted until a student expresses interest (and provides consent to share their data), ensuring compliance and privacy protections.

Your college receives a student’s contact information after a student indicates interest in your offer. Match then releases the student’s information for use in your systems as an admitted student, keeping your counselors focused on qualified, hand‑raising students.

As of 2025, Match has facilitated:

• $14B+ in scholarships
• 450K+ admission offers
• Partnerships with 1,500+ districts and high schools

Additional results include:

• 84% average admit rate for the entering class of 2025
• 88% of matches are net-new to partner funnels
• 8:1 ROI for US Match partners and up to 12:1 ROI for Global Match partners

Match supports staff efficiency through:

• Batch actions and fully automated offers
• Automated counselor notifications
• Centralized student interactions (nudges, chat, engagement tracking)

These tools help admissions teams scale outreach without increasing workload.

Match pricing for institutions is tailored to scope and enrollment goals and includes implementation resources and partner success support. Match is always free for students, counselors, and high schools.

Connect with our team to learn more about pricing.