Digital Agency
Proven Results in an AI-First Landscape
80%
average increase in Google search impressions192%
average increase in engagement rate+11%
average application rate for partners with integrated formsTurn Your .edu Into Your Most Powerful Enrollment Tool
Your website is the most trusted resource for prospective students, from undergraduates to adult learners. But many .edu sites have not kept pace with how students search, leading to reduced online visibility and missed enrollment opportunities. With decades of higher ed web expertise, EAB’s Digital Agency helps transform your site into a high-performing enrollment engine, built for how students find information today.
Drive visibility in AI platforms and search engines
With AI-driven search reshaping how students discover colleges, failing to evaluate how your institution appears in search puts you at risk of being misrepresented or left out entirely. Our work starts with a Search Visibility Audit to show how your enrollment-critical pages perform across traditional and AI-powered platforms so you know where to focus and what to fix. Then, we optimize to get your content discovered where search increasingly begins—in summaries, zero-click answers, and citations.
Attract and Engage Right-Fit Students
As search behavior evolves and it becomes harder to get discovered, your content must work harder, whether students encounter it in an AI summary or on your site.
We build AI-forward content strategies that make your enrollment-critical pages clear, concise, and true to your institution’s voice. Our experts guide on-page SEO, keyword use, and copy direction, then continuously optimize for relevance, large language model (LLM) readability, and enrollment outcomes.
Today’s students expect instant, frictionless answers to their questions. Our AI Chat Agent extends your content strategy with personalized support available 24/7. Embedded on any web page, it uses your institution’s knowledge base to answer questions in real time—keeping prospective students engaged and moving forward.
Capture Leads
Without effective calls to action and lead capture strategies, students may leave your website without taking the next step in their enrollment journey. We use targeted CTAs, integrated forms, and organic lead capture techniques to convert prospective students into inquiries, applicants, and enrollments.
Continuous Training and Support
Our partners value the growth in their team’s professional development through our collaboration. Our SEO, content, and web design experts guide your team every step of the way. We offer interactive workshops to jumpstart your SEO and content strategy, setting you up for success from day one. Acting as an extension of your team, we also help garner support from key stakeholders to align your website and broader marketing strategy.
Meet the Digital Agency Team
Our partners work with a dedicated Strategic Leader who learns your institution to guide you to the right answers and resources. Backed by 200+ years of digital marketing experience, our team extends yours with 360° web strategy, insights, and expert support to help you lead in a competitive market.
Talk to an Expert
Vice President, Program Marketing for ALR and General Manager, Agency Services
Specialties Marketing and Recruiting, Lead Generation and Inquiry Management, Digital Marketing and Communications, Student Experience, Market Research, Channel Strategy, Parent and Community Engagement
Senior Strategist and Principal
Specialties Digital Marketing and Communications, Digital Transformation, Enrollment StrategyReady to Improve Your Website?
To speak with an expert or request a demo, please submit this form.
Latest Research and Insights
Enrollment-Optimized College Website 2.0:
The new rules for .edu keyword optimization in AI search
Explore Related Solutions
Enroll360
Unlock every recruitment advantage with tailored partnerships for next-generation search, recruitment, and yield
Learn MoreAdult Learner Recruitment
Reach, enroll, and serve graduate, online, and adult learners with next-generation marketing and growth strategies
Learn MoreAppily Advance
Cost-effective, high-quality leads for adult learners across graduate business, health care, and degree completion programs
Learn MoreGreat to see you today! What can I do for you?