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Does your college have a mission—or just a mission statement?
While most presidents recognize the need to sell their college or university's value to prospective students, fewer recognize the value of selling their institution internally. Reminding faculty and staff about the role of their work in your mission helps align individual efforts with institutional goals.
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It's time for marketing communications to have a say in campus strategy. Here's how.
The most advanced marketing and communication departments today are strategic partners and get involved in everything from institutional branding to admissions to fundraising. Here's three lessons to incorporate marcomm teams in campus strategy.
How must we evolve to remain relevant to the student of tomorrow?
Ask any college or university what they’re doing to create the student experience of tomorrow, and they will rattle off the same experiential or high-impact practices: active learning, internships, undergraduate research, service learning, and the like. In the near term, higher ed leaders are focused on scaling these efforts to improve learning, persistence, and career […]
Questions your campus should ask in the wake of President Trump’s executive order on free speech
See important questions your school should answer about campus policies on free speech and climate flashpoints in the wake of the latest executive order.
A lesson from Starbucks: How to address campus flashpoints
Colleges and universities are not the only organizations that experience climate "flashpoints": Incidents around diversity and inclusion, sexual misconduct, and free speech are affecting some of the most well-known businesses today. Here's what higher ed can learn from Starbucks' response to high-profile bias incident.
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More2020 Presidential Roundtable Series
Presidential Roundtables help college and university presidents navigate a challenging environment through strategic research and discussion with peers.
How to Mitigate the Impact of Controversial Campus Events
This session focuses on preparing for controversial campus events, including a Q&A with expert practitioners on tools and practices to mitigate common risks.
