How Missouri State University Leveraged Data to Grow Their Advancement Shop
Missouri State University's partnership with EAB's Advancement Advisory Services
Missouri State University (MSU) is a public doctoral professional university in Springfield, Missouri. Founded in 1905, its mission is to educate students to be global citizen scholars.
- type
- Large Public University
- location
- Springfield, Missouri
- postgraduates
- 122,000+
Impact Highlights
36%
Increase in total fundraising dollars over five years
42%
Increase in total ROI
30%
Improvement in cents to raise a dollar over six years
-
Challenge
The MSU advancement leadership team faced heightened pressures from their board to cut costs within their already lean advancement shop. They knew they needed a third-party perspective to provide credibility and prove that investment in advancement will help move the institution toward its strategic goals.
-
Solution
MSU’s advancement leaders participated in the Advancement Investment and Performance Initiative (AIPI), EAB’s best-in- class KPI benchmarking program. AIPI provided them with staffing and investment data with peer comparisons, helping them understand their shop’s ROI and where they could improve.
-
Results
Armed with staffing and investment data and backed by the Board, MSU’s advancement shop has increased their ROI, grown their fundraising production, and decreased their cost to raise a dollar.
