The Challenge
Elmira had difficultly accessing data from their Enterprise Resource System (ERP), making detailed enrollment analysis and strategy challenging. Exacerbating the problem, Elmira saw several key IT staff resign in 2021. Facing a staff shortage and inadequate data access, Elmira needed a sustainable, user-friendly enrollment reporting system to facilitate strategic conversations before their enrollment census date.
The Solution
Elmira implemented EAB’s Edify, unifying their ERP, SIS, and admissions CRM into one standardized source of truth. Their first output was a Strategic Enrollment Dashboard, which gives Elmira a trustworthy, clear picture of its enrollment forecast. The dashboards allow end users to segment their student population by specific criteria, such as major, enrollment cohort, and special populations. The data refreshes daily, equipping administrators to craft enrollment strategies based on reliable data. During IT staff turnover, the dashboards continue to refresh automatically and provide useful data to board members.
The Results
: Before Edify, Elmira’s annual census report meeting required administrators to huddle over spreadsheets debating the report’s accuracy. With Edify, senior leadership at Elmira can focus on strategically planning for the upcoming term rather than validating their data. Edify’s automated data warehouse also equipped Elmira College to use predictive analytics to identify enrollment and retention opportunities going forward.
Impact Highlights
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"With Edify, we have a clear sense of momentum around reporting. We are able to get much more granular data and understand what influences enrollment and persistence. We can dive deeper into the data and understand which messaging and initiatives generate enrollment.”
-Eric Sykes, Vice President of Enrollment Management at Elmira College
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