Since 2017, declining numbers of high school graduates in the Northeast and pandemic-era travel restrictions have challenged their ability to attract more diverse prospects, as well as those for non-military programs.
With guidance from their EAB Partner Success Manager, the university leveraged Cappex to engage with students who expressed an interest in military-related areas of study. With Intersect, they also curated their messaging in Naviance (with Advanced Awareness) to better resonate with prospects and engage with students who were considering their local competitors. They also publicized virtual engagement opportunities in Naviance, curated their college profiles on both platforms to offer more engaging and dynamic content, and increased their engagement with community-based organizations via College Greenlight.
After leveraging these tactics, Norwich saw an 82% increase in Cappex inquiries between 2020 and 2021. Those inquiries were not only more diverse but captured a greater share of female-identifying students and prospects interested in traditional degree programs. Additionally, they saw a 31% increase in Intersect connections with 71% of their enrolled students coming from Naviance high schools nationwide.
Impact Highlights
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“Cappex, Intersect, and College Greenlight helped us engage with more traditional students than we otherwise would have. Our Partner Success Manager was invaluable in helping us devise a strategy that worked for our unique enrollment goals – we couldn’t have done it without her.”
Gregory W. Matthews, VP of Enrollment Management
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