Marketing and Enrollment Case Studies

They are the partner I did not know I needed. EAB has become an extension of my team. They are so involved in our decisions and how we operate and target prospective students. They are people I look to when I need advice on what to do next. They have truly become an integral part of what we do.

Dr. Amanda James, Associate Vice President for Enrollment and Dean of Admissions

Winthrop University

We needed someone who had experience, had scale, had the data analytics to tell us what’s happening in real time. And that’s what we got with EAB.

Tom Oliver, Vice President for Enrollment Management

Quincy University

The strongest aspect of our partnership with EAB has been Financial Aid Optimization. It has been truly transformative in how we think about strategy, particularly in this environment and for an institution our size. Working with a team that brings national perspective, peer insights, and real-time market intelligence has been invaluable, both in understanding what is working elsewhere and in learning from approaches that did not perform as expected.

Braydon Hoover, VP for Enrollment & Marketing

Eastern Mennonite University, about Enroll360 and Financial Aid Optimization

Enroll360 is a true partnership, they are always listening and they really are trying to hear us. When we see our marketing materials from them, they understand us. Compared to other work, this is the best partnership, it feels like a partnership, and they actually care about what we have going on.

Kendrick Dunklin, Assistant Vice President of Enrollment Management

Edward Waters University

By working with Enroll360, [students] feel they already know us and have an ongoing relationship by the time they come to campus. With EAB’s work, we are building a foundation for them that we could not have handled on our own.

Craig Tiede (he/him), AVP Enrollment Services & Communications

The New School

With Enroll360 working our sophomore and junior funnel, the students are more resilient. We used to have 50% ghost applicants, and that’s not the case anymore. We know who those applicants are because Enroll360 has been working with them for 2 years. That shows incredible value and it’s not something we could facilitate on our own because we are so small.

Jana Willan (she/her), Associate Vice President for Enrollment Management

Hiram College

We were anticipating enrollment growth [with EAB], obviously. I think the most unexpected part is that we are increasing enrollment, increasing net tuition revenue, but decreasing discounts…all at the same time.

Vice President of Advancement and Enrollment Management

Jacksonville State University