Increase alumni engagement without creating new programs

Expert Insight

Increase alumni engagement without creating new programs

Alumni programming can be a crucial part of advancement work. It helps engage alumni in meaningful activities and begin the cultivation process with a donor. Current trends show that alumni want to be engaged based on affinity, and as diversity becomes more important on campuses so does diversity-related alumni programming.

While diversity-related programming may be instrumental in engaging alumni to create a future pipeline of donors, many advancement shops don’t have the capacity to create yet another program. But what if advancement didn’t have to create new diversity related programs to engage alumni?

Diversity-related programs often exist already in student affairs, academic units, or even in stand-alone centers (e.g. an LGBTQ resource center). Instead of re-creating similar events, save time and money by creating a complete inventory of existing diversity-related programs. This sole resource can provide event ideas for specific donors, help create affinity-segmented alumni emails, and signal a university’s dedication to diversity.

Use the Diversity Programming Inventory Audit to build a single platform that curates and highlights diversity-related programming. This tool instructs advancement on how to work with central IT to build an online portal, how to conduct and track outreach from staff, faculty, and students, and how to audit program submissions.

Key Steps to Build a Diversity Inventory System

When conducting a programming audit, remember that auditing individual submissions is the most important step for advancement staff. This allows advancement to ensure highlighted programs are high quality and appropriate for all kinds of attendees, including current and potential donors.

After auditing submissions and uploading the diversity-related programming, work with alumni relations colleagues to market the new programming to interested alumni.

Download the Tool

Need additional tools to support a more diverse volunteer community?

Access our full toolkit to download nine diversity-related resources that will help you better engage diverse alumni constituencies. Download the full toolkit.