Principal gifts success starts with staffing

While 95% of gift revenue is coming from 5% of donors, principal gifts staff are under increasing pressure to drive annual fundraising returns. Regardless of what constitutes a principal gift at your institution, principal gifts staff make the difference between reaching your campaign goal and falling flat.

Chief advancement officers need to meet larger and larger campaign goals, and top donors have higher expectations than ever. In this increasingly high-pressure environment, principal gifts staffing structures are under a microscope. Advancement leaders are looking for the optimal staffing structure to maximize revenue and donor engagement without duplicating efforts or alienating frontline fundraisers.

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This resource is part of the Achieve Scale, Sustainability, and Impact in Principal Gifts Roadmap. Access the Roadmap for stepwise guidance with additional tools and research.