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EAB Services

Student Leads Hub

Welcome to the Student Leads Hub!

EAB’s student recruitment and lead generation products—including Appily Leads, College Greenlight, and Intersect by PowerSchool®—help enrollment teams foster student awareness and engagement and increase applications. 

Below you’ll find the latest research and resources to help you maximize your partnership and achieve your team’s enrollment goals. You can also register for upcoming events and webinars to connect with peers and learn about the latest trends in higher ed. To help get you started, check out the Featured Resource for content we thought you’d find interesting.

For questions about your institution’s performance data, please connect with your Partner Success Manager.

Our Team Is Here to Support You!

Your dedicated Partner Success Manager is your main point of contact and here to help maximize the impact of your partnership on an ongoing basis by:

  • Ensuring your goals are top of mind throughout the implementation and adoption process
  • Conducting performance reviews, sharing best practices, and recommending strategies to raise your brand awareness, build affinity with Gen Z, and maximize your institution’s lead generation potential
  • Keeping you informed on upcoming enhancements, updates, and upgrade opportunities

If you need to be routed to your dedicated PSM, email [email protected].

View Lead Information and Make Content Updates

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    Intersect

    Log into Intersect to update your Naviance profile, adjust Advanced Awareness messaging, promote new merit-based scholarships, and more.

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    Prospects

    Log into the Appily Leads partner portal to view your available Prospect volume. To download your Prospects, click here. For help navigating the portal, download our guide or contact your Partner Success Manager.

     

    To express interest in placing an order for Appily or College Greenlight Prospects, please complete this brief form. Your Partner Success Manager will follow up with you in one to two business days.

For questions or assistance with any of the above portals, contact your Partner Success Manager or email [email protected].

Upcoming Events

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Webinar

An Enrollment Leader’s Guide to Competitive Intelligence

Higher education has entered a new era of competition, and many enrollment leaders are navigating it without a full picture of the market around them. Without a stronger approach to competitive intelligence, colleges risk missed opportunities to differentiate, slower responses to new threats, and enrollment strategies that no longer match today’s recruitment landscape. This session will explore how enrollment leaders can build a more effective approach to competitive intelligence by helping them: Better understand who they’re really competing against Identify where their institution stand out Respond more effectively as student behavior and market pressures continue to shift We’ll cover practical ways to sharpen competitor analysis, strengthen differentiation, and use those insights to make better enrollment decisions.
Webinar

The New Path to Enrollment: Insights from EAB’s 2026 First-Year Experience Survey

Students are turning to new digital and AI-driven tools to research schools, applying to more colleges than ever before, and keeping their options open longer. As a result, traditional signals of student intent have weakened, and late-cycle competition has intensified. How should enrollment leaders adapt their strategy in response?

Past Events

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Webinar

The Science of Multi-Source Recruitment

Prospective students engage across many different channels, but most enrollment reporting still relies on first-source attribution. In this session, we’ll share new research on multi-source recruitment that draws from more than 7 million student search journeys across 50+ partner institutions.
Webinar

Building a More Effective Student Acquisition Strategy: A Virtual Briefing for Enrollment Leaders

Student name acquisition has grown increasingly complex as list sources evolve and privacy standards continue to shift. Without clarity on these changes, institutions risk making acquisition decisions based on outdated assumptions.
Webinar

Smarter Digital Marketing: 3 Proven Ways Colleges Are Expanding Top-of- Funnel Reach and Impact

Join digital marketing expert Brooke Verbeek for a practical look at how colleges are using dynamic, tailored digital marketing to reach a proprietary audience of 3.5 million Appily students, connecting with the right students earlier and reinforcing messaging when it matters most.

Research and Insights

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Filter by
Video

Opt-In to Free Funnel Insight with EAB’s Enrollment Benchmarking Dashboards

Enrollment benchmarking helps you see if trends are unique or market-wide. Compare funnel performance and decisions using EAB…
Appily
Video

Appily Awareness Marketing in Action

Students explore everywhere—your marketing should too. Use Appily Awareness Marketing to stay visible and influence enrollment decisions.
Appily
Insight Paper

The Science of Multi-Source Recruitment

In this insight paper, we unpack findings from an analysis of all-source funnel data from more than 50…
Appily
Video

The Science of Multi-Source Recruitment

Discover what the data reveals about source mix and what differentiates successful recruitment journeys from those that do…
Insight Paper

College Search Trends Across Space and Time: 2025 Edition

Discover 2025 college search trends—early inquiries, wider reach, and enrollment shifts shaping student recruitment strategies.
Enroll360
Insight Paper

A Data Readiness Guide for Hyper-Personalized Marketing

Whether you're just starting to personalize outreach or already building complex journeys, this paper will help you understand…
Enroll360
Insight Paper

Hyper-Personalized Enrollment Marketing: What it Looks Like, and How to Get There

This insight paper offers a new, data-driven framework to help enrollment leaders move beyond merge fields and segmented…
Enroll360
Infographic

The school personas shaping students’ college choices

This research introduces a new, student-centered taxonomy of four-year colleges and universities, based on a statistical analysis correlating…
Enroll360
Insight Paper

Benchmarking the Enrollment Office

Explore higher ed enrollment office performance benchmarks as well as trends and patterns shaping today's admissions practices.
Enroll360

Blogs

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Blog

You’re measuring the wrong moment in the enrollment funnel

Discover why first-source attribution falls short and how multi-source marketing drives higher enrollment through richer student engagement journeys.
Enrollment Blog
Blog

Students are engaging earlier. Enrollment strategies should follow.

New data show students are engaging with colleges earlier in high school. Learn what this shift means for…
Enrollment Blog
Blog

Empower high school counselors to strengthen your recruitment pipeline

High school counselors shape enrollment outcomes. Learn five ways counselors influence college choice and how institutions can better…
Enrollment Blog

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