EAB Services
Enroll360 Financial Aid Hub
Welcome to the Enroll360 Financial Aid Hub!
Here you will find the latest research and resources to help you maximize your Enroll360 Financial Aid partnership and achieve your team’s enrollment goals.
Below you can browse relevant content or register for upcoming events and webinars to connect with peers and learn about the latest trends in higher ed. To help get you started, check out the Featured Resource for content we thought you’d find interesting.
For questions about your institution’s campaigns or performance data, please connect with your Strategic Leader or visit your Partner Portal.
Upcoming Events
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Roundtable
Greenlight Enrollment Collaborative CBO Summit
The CBO (Community Based Organizations/College Access Organizations) Summits create a virtual space where CBO leaders and Collaborative members can engage in insightful discussions, reflection, and networking.
Past Events
See All Past Events
Roundtable
Greenlight Enrollment Collaborative CBO Summit
The CBO (Community Based Organizations/College Access Organizations) Summits create a virtual space where CBO leaders and Collaborative members can engage in insightful discussions, reflection, and networking.
Webinar
Busting the Biggest Enrollment Myths: Separating Fact from Fiction in a Shifting Market
Join EAB expert Ian Watt for a data-driven conversation that tackles some of the most pervasive myths in today’s enrollment landscape and what you should do about them.
Webinar
2025 College Search Trends: What Shifting Inquiry and Enrollment Patterns Mean for You
Understanding how students search for, apply to, and ultimately enroll in college is critical to making the most of your recruitment investments.
Research and Insights
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Insight Paper
Outpacing the New Federal Earnings Mandate
Four strategies to raise graduates’ earnings and protect aid eligibility, plus guidance on using technology to boost your…
Navigate360
Insight Paper
Student and Family Perceptions of College Cost and Value in 2025
Families now weigh college cost earlier. EAB’s 2025 survey of 30,000 students shows how affordability, aid, and ROI…
Enroll360
Insight Paper
College Search Trends Across Space and Time: 2025 Edition
Discover 2025 college search trends—early inquiries, wider reach, and enrollment shifts shaping student recruitment strategies.
Enroll360
Insight Paper
A Data Readiness Guide for Hyper-Personalized Marketing
Whether you're just starting to personalize outreach or already building complex journeys, this paper will help you understand…
Enroll360
Insight Paper
Recruiting the Anxious Generation
This insight paper highlights the defining characteristics of this generation as they relate to college search and decision-making.…
Enroll360
Insight Paper
Brand Management for Enrollment Leaders
This insight paper discusses the fundamentals of branding and brand management for institutions. A strong reputation in the…
Enroll360
Insight Paper
Hyper-Personalized Enrollment Marketing: What it Looks Like, and How to Get There
This insight paper offers a new, data-driven framework to help enrollment leaders move beyond merge fields and segmented…
Enroll360
Insight Paper
Personalization in College Recruitment Marketing: The Student's Perspective
In this insight paper, we’ll break down key findings by student demographics, providing insights into how different groups…
Enroll360
Infographic
The school personas shaping students’ college choices
This research introduces a new, student-centered taxonomy of four-year colleges and universities, based on a statistical analysis correlating…
Enroll360
Blogs
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Blog
The real demographic crisis isn't national—it's regional
For years, enrollment leaders have planned around the long-anticipated ‘demographic cliff’ of 2025, which is when we expect…
Enrollment Blog
Blog
Brand marketing in higher education
Learn how higher ed leaders can balance brand vs. demand marketing to build future enrollment, trust, and visibility…
Adult Education Blog
Blog
Preparing for the end of Grad PLUS: 4 strategies to rethink graduate cost and aid
For enrollment leaders interested in building out their financial aid strategy for graduate and professional programs, here are…
Adult Education Blog