EAB Services
Enroll360 Financial Aid Hub
Welcome to the Enroll360 Financial Aid Hub!
Here you will find the latest research and resources to help you maximize your Enroll360 Financial Aid partnership and achieve your team’s enrollment goals.
Below you can browse relevant content or register for upcoming events and webinars to connect with peers and learn about the latest trends in higher ed. To help get you started, check out the Featured Resource for content we thought you’d find interesting.
For questions about your institution’s campaigns or performance data, please connect with your Strategic Leader or visit your Partner Portal.
Upcoming Events
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Roundtable
Greenlight CBO & College Engagement Series
CBO-college partnerships can provide powerful opportunities to cultivate important recruitment pipelines, but what defines these partnerships and how do CBOs and universities determine whether to establish them?
Past Events
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Roundtable
New Enrollment Leaders Intensive
EAB’s New Enrollment Leaders Intensive is a premier program tailored to support recently appointed enrollment management leaders (in seat for two years or less) as they navigate the complexities of their roles.
Roundtable
Greenlight CBO & College Engagement Series
CBO-college partnerships can provide powerful opportunities to cultivate important recruitment pipelines, but what defines these partnerships and how do CBOs and universities determine whether to establish them?
Roundtable
Greenlight Equity Collaborative Annual CBO Summits
The CBO (Community Based Organizations/College Access Organizations) Summits create a virtual space where CBO leaders and Collaborative members can engage in insightful discussions, reflection, and networking.
Research and Insights
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Insight Paper
Personalization in College Recruitment Marketing: The Student's Perspective
In this insight paper, we’ll break down key findings by student demographics, providing insights into how different groups…
Enroll360
Infographic
The school personas shaping students’ college choices
This research introduces a new, student-centered taxonomy of four-year colleges and universities, based on a statistical analysis correlating…
Enroll360
Insight Paper
Benchmarking the Enrollment Office
Explore higher ed enrollment office performance benchmarks as well as trends and patterns shaping today's admissions practices.
Enroll360
Insight Paper
Why Students Pick the Schools They Do—and How to Boost Your Odds of Making the Cut
Download this paper to discover your school’s specific persona and what it means for your future strategy.
Enroll360
Infographic
The great opt-out: 19 students, 19 ways colleges can reconnect
This infographic introduces 19 students, each with distinct concerns that colleges and universities can address by adopting targeted…
Enroll360
Insight Paper
The Counselor Perspective
High school counselors have a front-row seat to college-search journeys across the country, allowing them to observe the…
Enroll360
Insight Paper
The Great Opt-Out
This report examines different reasons for the great opt-out and identifies problems that enrollment leaders can realistically hope…
Enroll360
Insight Paper
Understanding the High School Counselor Perspective
This report shares top insights for enrollment leaders from EAB's 2024 high school counselor survey.
Enroll360
Insight Paper
2024 Parent Survey: Understanding Top Parent Concerns in College Search
Download this insight paper to learn about the shifting priorities and top parent concerns in college search.
Enroll360
Blogs
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Blog
Test-optional policies: Where we've been and what's next
How have test-optional policies have evolved since the outset of the pandemic, and what is likely to happen…
Enrollment Blog
Blog
Is email marketing to prospective students dead? Not so fast.
For marketers and enrollment leaders, this year’s Student Communication Preferences survey results reinforce the continued importance of email…
Enrollment Blog
Blog
Why your messages are getting flagged as spam—and how to avoid it
Despite the growing deliverability challenges, email remains a cornerstone of a robust multichannel strategy.
Enrollment Blog