As traditional undergraduate enrollment continues to decline, revenue from graduate, online, professional, and adult degree completer programs has never been more critical to your financial sustainability. Graduate enrollment is growing much faster than projected, but not all institutions are benefitting from this growth.
Our Adult Learner Recruitment partners see 18% graduate growth on average and a 6:1 average return on their investment in just one year of partnership.
Unrivaled Lead Generation
Maximize reach and build a robust audience
EAB's experts partner with your team to develop a lead generation strategy to expand your pool of right-fit prospective students.
- Our proprietary consumer database
- Cappex's student search platform
- First-party targeting lists
- Test-taker lists
- Your institution's inquiry pool
- Recent alumni
- Current undergraduates
Custom graduate enrollment marketing campaigns
We drive graduate and adult learner enrollment results with responsive campaigns choreographed across channels and customized to each student's intent and behavior.
Continual innovation and data transparency
Our work is rooted in data, including micro and macro insights derived from digital body language, proprietary datasets, and predictive analytics. Our robust pilots and tests mean our higher education partners are always one step ahead of the student market.
- Program and portfolio design
- Growth opportunities
- Organizational design
- Corporate partnerships
- Pricing strategy
- Market positioning
Craft an innovative blueprint for graduate and adult enrollment growth
We go beyond OPMs and digital marketing agencies to help you develop a plan to succeed in this dynamic market. Our strategic guidance is informed by best practice research, a team of dedicated EAB experts, and a deep understanding of your institution's needs and goals.
- 7,000+ custom market research reports completed
- 350+ case studies and best practices
- 200+ implementation and strategy tools
Partner results and stories
Meet our experts
Each of our partners works with a dedicated Strategic Leader who learns your organization and culture to steer your team to the right answers and resources. Our higher ed experts become an extension of your leadership team and expand the capacity of what you can accomplish.
Trending research and insights
The 3 big bets university presidents and provosts are placing on graduate and adult learner enrollments
The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts
700,000 incarcerated students will be Pell-eligible in 2023. Here’s what that could mean for your institution
Let's boost your graduate and adult learner enrollment together
Want to learn more on how to attract adult and graduate students? Schedule a demo for EAB's Adult Learner Recruitment solution.