Adult Learner Recruitment

Reach, Recruit, and Enroll Adult and Graduate Students


While enrollment in graduate and adult education programs is projected to grow, competition for these students is intensifying. It is more important—and more difficult—than ever to expand your pool of right-fit adult students. 


To meet your growth goals, we leverage consumer analytics, intent marketing, market research, and strategic consulting for graduate, online, and degree completer programs. Unlike OPMs, we work with you to drive growth without assuming control of core academic functions.


Our full-funnel, data-driven solution generates an 18% average increase in graduate enrollment for partners in just their first year of working with us. Graduate partners see an average 6:1 ROI, with EAB influencing $2M in net tuition revenue on average.

Audience Generation and Targeting

Build a robust audience of your best-fit prospects

Compared to traditional undergraduates, prospective adult learners can be extremely difficult to find and engage. We help you generate a large audience of right-fit prospects from a mix of new and traditional sources, including our proprietary consumer database, first-party digital sources, test-taker lists, and your institutional inquiry pool and current undergraduates. Our targeting experts work hand-in-hand with your team to optimize search parameters and define your markets to maximize your reach.

Data-driven targeting strategy based on predictive modeling that maximizes existing markets and strategically sources new markets

Consumer analytics that provides a detailed understanding of your optimal student audiences

Audience insights help build effective campaigns that resonate with your student audience

Data-Driven Student Personas

Apply a detailed understanding of your unique student audience to inform marketing creative and strategy

Responsive Campaign Design

Design custom campaigns at scale according to student intent and behavior

Omnichannel Marketing

Engage your students where they are with campaigns based on student intent

Student Journey

Deploy intent-based, personalized marketing at scale

Our best-in-class intent marketing strategy enables your institution to deliver customized messages to the right prospects at the right time. We craft detailed personas of your target student populations, which inform omnichannel marketing campaigns and drive applications and enrollments. 

Our student journey marketing delivers sustainable results:


increase in campaign response rates


the number of leads generated

Muhlenberg College

AJ Lemheney, Ed.D, Vice President and Executive Director, Division of Graduate and Continuing Education

“EAB has some special magic where they cannot just generate enrollments, but they generate high-quality enrollments.”

Notre Dame of Maryland University

Scott Briell, Vice President for Enrollment Management and Marketing

“I have been very satisfied with EAB for many years. The reasons are twofold: first, they get results; and secondly, I feel that we are true partners and reach decisions about our work together.”

Strategic Portfolio and Marketing Planning

Optimize your portfolio with our best practice research and consulting

We rely on real-time labor market intelligence, decades of marketing expertise, and hundreds of program development best practices from our Professional & Adult Education Forum to help you create a program portfolio optimized for long-term growth. Our customized recommendations and consulting provide support at all stages of the program development process to spark action, navigate unknowns, and accelerate growth.

Partners receive exclusive access to a variety of offerings, such as: 

Market research validates demand, reveals risks, and accelerates program development 

Organizational design support ensures your unit is designed for maximum efficiency and revenue growth 

On-site workshops help generate discussion and consensus among boards and other stakeholders

Market Opportunity Scan

  • Prioritized list of top 3-5 new growth opportunities
  • Matched to regional labor market needs
  • Analysis of market saturation and size data
  • Peer program analysis

360-Degree Program Assessment

  • Evaluate existing program through four angles
    • workforce intelligence
    • regional competitive profile
    • prospective student inquiry audit
    • web and mobile presence

Portfolio Health Checks

  • Evaluates select academic portfolio's performance against workforce demand and competitive field
  • Plots high performing programs and low-performing programs based on growth potential

Program Feasibility Study

  • Validates market demand for new program
  • Identifies top employers and in-demand job knowledge and skills
  • Evaluates peer programs
  • Provides curricular or marketing guidance

Strategic Review and Optimization

Stay ahead of the curve with continual innovation and data transparency from day 1

Innovation underpins everything we doWe operate hundreds of field tests a year across 140+ partner institutions and more than 15 areas of study to surface new industry best practices. Our ongoing research and innovation enables you to stay on the cutting edge of the competitive adult learner market. And unlike online program management companies, we provide 24/7 visibility into our campaign performance and strategy. 

Our partner portal provides on-demand access to campaign performance data to help you make informed strategy decisions

Our rigorous testing and learning agenda ensures our recommendations are backed by the latest data and insights

Results our partners have seen


the number of leads generated


increase in campaign response rate


average increase in graduate enrollment in their first year of partnership


Multichannel marketing drives results throughout the candidate journey

How an adult degree completer program at a private university in the Northeast partnered with EAB to raise awareness and increase enrollments

How intent-based marketing grew graduate enrollment 48%

By fall 2019, Cyprus had increased headcount by nearly 400 students, with 30% of all enrollments that year influenced by EAB’s Adult Learner Recruitment campaigns.

Let us help you reach your enrollment goals

To learn more and schedule a demo, please fill out the form below or contact us at (202)-747-1005.

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