Moon Shot for Equity: An initiative to close equity gaps in higher education by 2030.

15 research-based best practices to erase equity gaps.

Milwaukee area colleges commit to national "Moon Shot for Equity."

Equity in Education: Your curated guide for conversations on campus and institutional change.

Advancement Marketing Services

Our Advancement Marketing Services deliver the analytics, multichannel campaigns, and performance data leaders need to cultivate more alumni donors, increase levels of giving, and engage supporters throughout their donor lifecycle.

Advancement Strategy

We collect 10+ years’ worth of your alumni data, segment by likelihood to give, and use these segments to create a customized, year-long strategy.

Campaign Development + Deployment

We customize digital and print campaigns using your branding, graphics, and targeted messaging based on giving history.

Campaign Optimization

We optimize persistence and timing of messages, maximize email deliverability and list quality, analyze performance in real time, and ultimately quantify campaign success.
Launch Video Modal We often say that fundraisingis an art and a science. But until EAB I never felt that I had that science behind me.
14%

greater return for existing enrollment partners

10+

years of aggregated donor data

1.5B+

student and donor email touches annually

14%

average increase to donor counts in year 1 of partnership

300+

field marketing tests performed annually

100+

data and analytics experts on staff to support Advancement efforts

Case Studies

More
Private, Religiously Affiliated University

Aligning Robust Program with Best Practices Leads to Record Undergrad Alumni Participation

Learn how we helped one university increase undergraduate alumni giving by 31%
Regional Public University

Despite Cutting Phone Program, Revenue Increases More Than 25 Percent

Learn how we helped one university increase donations via mail by 49%
Inside Higher Ed

A Not-So-Silent Silent Phase

Many colleges used to wait for the official campaign launch to reveal the campaign target. No more.

Experts

More on Our Experts

Julie Solomon

Director, Advancement Marketing Services

Areas of Expertise

Tom Zydel

Senior Strategic Leader

Areas of Expertise

Jeff Martin

Senior Director

Areas of Expertise

Whitney Wilson

Analyst

Areas of Expertise

Interested in learning more about EAB's Advancement Marketing Services?

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