Advancement Strategy
We collect 10+ years’ worth of your alumni data, segment by likelihood to give, and use these segments to create a customized, year-long strategy.
Campaign Development + Deployment
We customize digital and print campaigns using your branding, graphics, and targeted messaging based on giving history.
Campaign Optimization
We optimize persistence and timing of messages, maximize email deliverability and list quality, analyze performance in real time, and ultimately quantify campaign success.
Advancement Forum partners talk about the most valuable aspect of their AF partnership.
EAB Expert Insights: Pipeline Development with Jeff Martin
14%
greater return for existing enrollment partners
10+
years of aggregated donor data
1.5B+
student and donor email touches annually
14%
average increase to donor counts in year 1 of partnership
300+
field marketing tests performed annually
100+
data and analytics experts on staff to support Advancement efforts
Case Studies
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Private, Religiously Affiliated University
Learn how we helped one university increase undergraduate alumni giving by 31%
Regional Public University
Learn how we helped one university increase donations via mail by 49%
Inside Higher Ed
Many colleges used to wait for the official campaign launch to reveal the campaign target. No more.
Experts
More on Our Experts
