How to Compete in the Degree Completion Market

As unemployment soars, many universities are looking to adult degree completion as a path to enrollment growth. But the vast majority of the 36 million U.S. college stop-outs will never return to complete a degree. And when they do return, most degree completion students choose 2-year or online universities for their fast and flexible options that help students balance college with work and family. To help guide enrollment strategy, EAB re-sized and segmented the adult degree completion market to understand student attendance patterns and degree choices, and the realities of competing in this challenging market.

We recently shared our findings with academic and business affairs leaders—view the takeaways from the Adult Degree Completion roundtable below and then take the next steps to determine the right strategy for your institution.

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Review the Key Takeaways

For stop-outs, higher ed exacerbates inequity

• Asian: 16%
• White: 23%
• Hispanic: 33%
• Black: 43%