Online Course Prioritization Guide

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This guide is designed to help institutional leaders prioritize scarce resources devoted to online and hybrid course development toward the most promising available opportunities.

Institutions of all shapes and sizes are investing significant sums to expand their portfolio of online and hybrid courses without specific institutional priorities in mind, often resulting in a mix of arbitrary, subscale offerings. This creates an unsustainably expensive disconnect between the institution’s online portfolio (largely steered by unit-level interests and capacity) and its overarching interest in using technology to increase access, improve student success, and grow revenue.

In this study, we detail five online or hybrid curricular strategies that improve student success and expand access, plus five strategies that help to grow revenue through new enrollment. The strategies are organized in descending order by potential impact, with the largest opportunities for either success gains or enrollment revenue profiled first in each section.