Improve Communications across the Community College Student Lifecycle

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Improve Communications across the Community College Student Lifecycle

Students and their families receive numerous emails, calls, texts, and letters—and institutions rarely organize the timing, importance, consistency, or comprehension of those communications. This uncoordinated communication stream can deter students from progressing through the enrollment funnel or completing critical steps after enrollment. College leaders should review their current communications plans and ensure that messages match the preferences of today’s students.

Students and their families receive numerous emails, calls, texts, and letters—and institutions rarely organize the timing, importance, consistency, or comprehension of those communications. This uncoordinated communication stream can deter students from progressing through the enrollment funnel or completing critical steps after enrollment. College leaders should review their current communications plans and ensure that messages match the preferences of today’s students.

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