Campus Visit Resource Center

Campus visits have long been a mainstay of institutional recruitment efforts, and data shows that they are largely effective at yielding attendees. For this reason, the visit has not been an area prone to innovation or change at many schools. However, as the enrollment landscape becomes more competitive and yield events are higher stakes, institutions are starting to review their visit programs, identifying areas for improvement to meet the needs and expectations of students today.

This resource center answers some of the most common questions being asked about campus visits, identifies three critical areas where visits often go wrong, and offers practices and guidance for best addressing these areas.