Skip navigation
EAB Logo Navigate to the EAB Homepage Navigate to EAB home

Oklahoma cooperative extension service: Family and consumer sciences

January 31, 2023

Gina Peek

Associate Dean, Extension Engagement and Continuing Education, Oklahoma State University

The views and opinions expressed are those of the author and do not necessarily represent the views or opinions of EAB.

“Oklahoma State University intends to become the nation’s preeminent land-grant university. The preeminent land-grant university is the institution that most successfully carries out the land-grant mission for the place it serves” (The Strategy, 2022).

OSU underwent a planning process to help inform and guide decision-making for the future. Beginning in the fall of 2021, input was gathered from the OSU community, including students, faculty, staff, alumni, and stakeholders. The outcome of the process is The Strategy, a brief document that articulates the tripartite mission of the land-grant university: teaching, research, and extension and is designed to serve as the framework for future efforts.

As the state program leader for OSU Extension Family and Consumer Sciences (FCS), I have publicly stated the goal to have the premiere FCS Extension program in the U.S. This is in alignment with the University and the College of Education and Human Sciences; both have made public statements declaring intent to be the premiere entities in their respective areas. The goal is also important to me. I love the work and the people we serve.

Question: How do we reach the goal of becoming the premiere FCS program?

Answer: Look for opportunities.

  • First opportunity: Rethink and improve communication about FCS.
  • Second opportunity: Increase collaboration across Extension; just one opportunity is STEM education.
  • Third opportunity: Identify growth areas that are in alignment with the university strategy and college strategic planning.

Interested in the Rising Higher Education Leaders Fellowship?

Learn more about the program and future cohorts.

Get Started

With these opportunities in mind, here is how we will get to the goal to be the premiere FCS Extension program in the U.S.

  • Declare intent
  • Integrate this intent into strategic planning processes and add real value to planning efforts
  • Take stock of existing resources; what do we already have going for us?
  • Create an action plan with measurables and a timeline (short, medium, long-term)
  • Report successes
  • Keep going; we want to be the premiere FCS program and we are in it for the long haul

We are looking forward to a bright future!


Boyer, E. L. (2016). Scholarship reconsidered: Priorities of the professoriate. Jossey-Bass.

Gavazzi, S. M., & Gee, E. G. (2018). Land grant universities for the future: Higher education for the public good. Johns Hopkins University Press.

Oklahoma State University. (2022). We are land-grant: Uncommon preeminence for the common good.

See the fellows’ blogs from the capstone projects

Gina Peek and others participated in EAB’s Rising Higher Education Leaders Fellowship in fall 2022

Read more

Explore EAB research

More Blogs


3 assumptions that derail higher ed strategic planning—and how to fix them

University presidents need bold strategy to differentiate themselves in an increasingly competitive market.

How your university can better anticipate the future

When it comes to future strategic planning, these three thought patterns can trip up leaders. Here's how to…
Strategy Blog

Does your college have a mission—or just a mission statement?

While most presidents recognize the need to sell their college or university's value to prospective students, fewer recognize…
Strategy Blog