Skip navigation
Infographic

The Gen Z Persona Equation

generation z student characteristics

Recruiting students in today’s competitive, digitally complex landscape requires more than a one-size-fits-all approach. But how can you tailor your marketing strategies if you don’t really understand the student’s you are looking to recruit?  This is why we at EAB continue to focus our time and attention on understanding the needs and desires of pre-college Gen Z student. And while this generation of students is similar in many ways, there are also important differences that matter to the college-search process.

Powered by data from over 2.6 million unique students, we utilized statistical analysis tools to isolate and categorize demographic and behavior patterns. This analysis revealed four distinct student segments and six distinct affinity groups. Together, these groupings form student personas that can be used to test and inform marketing strategies.

More Resources

Insight Paper

The Great Opt-Out

This report examines different reasons for the great opt-out and identifies problems that enrollment leaders can realistically hope…
Enroll360
Insight Paper

Understanding the High School Counselor Perspective

This report shares top insights for enrollment leaders from EAB's 2024 high school counselor survey.
Enroll360
Insight Paper

2024 Parent Survey: Understanding Top Parent Concerns in College Search

Download this insight paper to learn about the shifting priorities and top parent concerns in college search.
Enroll360