Infographic
How Recruitment Marketing Helps Underserved Students
In order to better understand how recruitment marketing influences underserved students’ path to higher education, EAB data analysts examined the rate at which students included in search-marketing campaigns ended up inquiring about, applying to, and gaining admission to the colleges and universities whose outreach they received. A particular focus of the analysis was students from underrepresented minority populations: African-American, Hispanic, Native American, and Multi-racial students.
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The Great Opt-Out: 19 Students, 19 Ways Colleges Can Reconnect
This infographic introduces 19 students, each with distinct concerns that colleges and universities can address by adopting targeted…
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This report examines different reasons for the great opt-out and identifies problems that enrollment leaders can realistically hope…
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