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Best Practice Recruitment Marketing for Today's Student Journey

What does modern, responsive marketing look like?

Shifting demographics and list source disruptions, combined with a proliferation of new engagement channels, makes finding your right-fit students more challenging than ever. On top of this, Gen Z students expect personalized, authentic messaging and their precollege experiences with your brand can be a huge factor in their college decision. In this environment, you need an approach to marketing that meets prospective students where they are, with messages tailored to their desires and needs, at the right moments. But what does that actually look like? Explore this digital infographic to compare two different marketing journeys for one hypothetical student, Emma.

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