Infographic
The great opt-out: 19 students, 19 ways colleges can reconnect
As the number of students opting out of college continues to grow, understanding the diverse reasons behind their decisions has become more important than ever. This infographic introduces 19 students, each with distinct concerns that colleges and universities can address by adopting targeted recruitment tactics. From affordability and relevance to procedural hurdles and personal influences, this visual guide explores how institutions can rethink their strategies to better engage these nonconsumers and meet them where they are.
More Resources
Research Report
Recruiting for Unfamiliar or "Found" Majors
Discover strategies to recruit students to unfamiliar or “found” majors by connecting niche programs to student interests and…
Deans Advisory Services
Insight Paper
A Report on EAB’s 2026 AI Pulse Survey
See how 11,000+ students view and use AI and how it shapes college decisions, majors, and careers.
Enroll360
Tool
Is Your Student Search Strategy Keeping Pace?
Improve your student search strategy with insights from 7 million student journeys to find gaps and drive enrollment…
Appily