Infographic
The great opt-out: 19 students, 19 ways colleges can reconnect
As the number of students opting out of college continues to grow, understanding the diverse reasons behind their decisions has become more important than ever. This infographic introduces 19 students, each with distinct concerns that colleges and universities can address by adopting targeted recruitment tactics. From affordability and relevance to procedural hurdles and personal influences, this visual guide explores how institutions can rethink their strategies to better engage these nonconsumers and meet them where they are.
More Resources
Insight Paper
Rebuilding the Graduate and Adult Pipeline in the Age of AI
Explore how higher ed enrollment and marketing leaders can respond to AI changing the graduate and adult student…
Appily Advance
Insight Paper
The Science of Multi-Source Recruitment
In this insight paper, we unpack findings from an analysis of all-source funnel data from more than 50…
Appily
Tool
Cost of Acquisition Calculator for International Student Recruitment
Calculate your cost of acquisition (COA) and net tuition revenue (NTR) by course and market to inform international…
Professional and Academic Services Forum