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Infographic

The great opt-out: 19 students, 19 ways colleges can reconnect

As the number of students opting out of college continues to grow, understanding the diverse reasons behind their decisions has become more important than ever. This infographic introduces 19 students, each with distinct concerns that colleges and universities can address by adopting targeted recruitment tactics. From affordability and relevance to procedural hurdles and personal influences, this visual guide explores how institutions can rethink their strategies to better engage these nonconsumers and meet them where they are.

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These four students represent different ways college search could evolve as AI becomes more embedded in students’ lives.
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