Today’s alumni want to go “all in” as donors and volunteers with the causes they care about. In this increasingly competitive philanthropic landscape, simply invoking loyalty and duty to one’s alma mater isn’t effective. Mid-career alumni in their 30s and 40s are the greatest unrealized opportunity for colleges and universities: they are the largest alumni cohort, the least involved, and just a few years away from peak earning potential. Because their funds will follow where their time and talents flow, now is the ideal time to attract them as volunteers.
