Insight Paper
Benchmarking the Enrollment Office
Findings from a National Survey of Admissions Teams
In late 2024, EAB surveyed enrollment leaders at more than 180 institutions nationwide to learn about key aspects of their operations and strategy. Our report based on the survey findings provides benchmarks you can use to see how your own resource allocation, priorities, and performance stack up.
Also included in the report are higher-level insights that the survey responses gave us into trends and patterns shaping today’s admissions practices.
Categories of topics addressed in the survey include:
- Organizational structure
- Budget and staffing, including salary ranges
- Enrollment objectives, including the most common reasons for missed goals
- Student-recruitment practices
More Resources
Insight Paper
Enrollment-Optimized College Website 2.0:
This refreshed guide will help you evaluate the most enrollment-critical elements of your .edu website—from content and SEO…
Digital Agency
Infographic
The school personas shaping students’ college choices
This research introduces a new, student-centered taxonomy of four-year colleges and universities, based on a statistical analysis correlating…
Enroll360
Insight Paper
Benchmarking Graduate and Online Enrollment
Download this report to explore findings from EAB's survey of enrollment leaders across several areas relating to benchmarking…
Adult Learner Recruitment