How a Virtual Tour Helps Colleges Differentiate in the Age of AI Search

Artificial intelligence is rapidly reshaping how students discover and evaluate colleges, often influencing first impressions before institutions ever enter the conversation. Nearly half of students now use AI tools in their college search, yet many remain skeptical of content that feels generic or impersonal.

This insight brief explores how enrollment leaders can respond by designing immersive virtual tours that communicate what AI cannot—authenticity, culture, and a true sense of belonging. Learn how to create experiences that capture attention early, differentiate your institution, and drive meaningful engagement across the enrollment journey. It also includes a practical virtual tour AI readiness checklist with actionable steps to assess and strengthen your strategy.