Virtual Tours in the Age of AI

As more and more students use AI to research and evaluate colleges, schools need to do two things well: 1. Ensure that their content is optimized for AI discoverability and 2. Craft compelling digital experiences that move students beyond AI-generated summaries.

In this insight brief, we examine how colleges can leverage a virtual tour to meet the AI moment and achieve these important mandates. We discuss best practices for virtual tour design, which can help schools differentiate themselves in an AI-mediated college-search landscape. The brief also includes a practical checklist that marketing and enrollment leaders can use to evaluate and strengthen their virtual tour in the age of AI.