Leadership Giving: A High-ROI Path to Pipeline Growth
Many advancement teams are struggling to meet fundraising goals because their donor pipeline lacks momentum. Leadership giving offers a proven way to close that gap.
This executive summary explains why leadership donors are one of the most underleveraged audiences in advancement and how intentional engagement at this stage drives both near-term revenue and long-term major gift growth.
What this executive summary covers:
Grounded in donor behavior and AMS partner outcomes, the summary outlines how institutions can generate dependable revenue today while strengthening the future major gift pipeline.
- Why leadership donors are a critical bridge between annual and major giving
- How consistent engagement at the leadership level increases lifetime donor value
- What differentiates leadership donors and how to identify them in your database
- The program elements that drive repeatable, high-ROI leadership giving results
Learn how a focused leadership giving strategy can stabilize revenue, build donor momentum, and support long-term pipeline growth.
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