Insight Paper

Recruit More High-Achieving, Low-Income Students

Study from Royall & Company

Topic

Marketing and Enrollment

Tag

Student Recruitment

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Low-income students now constitute a majority in the nation’s public schools. This means that, whether you’ve historically gone out of your way to serve them or not, they’re going to be increasingly important for you to understand. And that includes knowing how best to engage them during recruitment. Important lessons on this score emerged from a survey of more than 3,000 high school students undertaken by Royall & Company.

In addition to tabulating high-ability low-income (HALI) students’ responses to a wide range of questions, the white paper compares them with their middle- and high-income peers, highlighting important differences. Issues addressed include:

Who has the most influence over a HALI student’s college choice
When HALI students begin their college search and what information they look for first
Which application channels HALI students prefer

Download the Insight Paper