Women in Philanthropy

Women control a growing share of philanthropic wealth and influence most household giving decisions, yet many advancement teams do not engage them as a distinct donor audience. Understanding what motivates women to give can help institutions build stronger relationships, improve retention, and unlock new giving opportunities. 

This audience profile explores the characteristics, motivations, and engagement preferences that shape women's philanthropic behavior, along with practical recommendations advancement teams can use to strengthen outreach and fundraising results.