Podcast
Why SEO Isn't Enough in the Age of AI
Episode 251
July 21, 2026
•
36 minutes
Summary
EAB’s Val Fox and Michael Koppenheffer discuss how AI tools like ChatGPT are increasingly impacting the way students and families discover and evaluate colleges. They explain why embracing generative engine optimization (GEO) has become just as important as traditional search engine optimization. They also offer broader practical advice for strengthening your institution’s digital presence, creating AI-friendly content, and preparing your enrollment strategy for an AI-first future.
Transcript
Coming soon.
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