Perfecting the Academic-Advancement Partnership
Reimagining the academy’s role in advancement initiatives: Perfecting the Partnership Study
Use this study, Perfecting the Partnership, to identify and engage new advancement partners across campus and extend the reach of current fundraising superstars to more donors.
Campus partners are often credited as the secret to success in fundraising for academic priorities. They build prospects’ enthusiasm, communicate impact to donors, and provide engagement opportunities throughout the year. The efforts of academic leaders, faculty members, and nonacademic staff can make the difference between exceeding annual goals and failing to reach them. To beat the competition for major gifts, advancement teams must strengthen current partnerships and engage new champions across campus.
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