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Research Report

Perfecting the Academic-Advancement Partnership

Reimagining the academy’s role in advancement initiatives: Perfecting the Partnership Study

September 29, 2020

Key Insights

Campus partners are often credited as the secret to success in fundraising for academic priorities. They build prospects’ enthusiasm, communicate impact to donors, and provide engagement opportunities throughout the year. The efforts of academic leaders, faculty members, and nonacademic staff can make the difference between exceeding annual goals and failing to reach them. To beat the competition for major gifts, advancement teams must strengthen current partnerships and engage new champions across campus.

Insights and best practices for partners

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