With declining enrollments and increasing competition, community colleges need to stay ahead of the curve to attract students. Fortunately, community colleges are uniquely positioned to develop new career and technical education (CTE) programs that meet the demands of the modern workforce.
Our guide provides tools and resources to help identify viable CTE program launch opportunities and plan for the total cost of these programs through holistic, sustainable measures. Explore each section below or download the full guide.
This resource is part of the Design Market-Informed Community College Programming Roadmap. Access the Roadmap for stepwise guidance with additional tools and research.
Work plans A and B (to be completed concurrently) will help you determine the health of your existing market penetration, identify feasible partnership opportunities, and gauge the ability to solve the middle skills-gap based on a current, local market assessment. We also provide an outline of next steps, discussion questions, and potential ownership assignments for your college's leadership team. Check out the work plans.
Learn how Louisiana State University builds a warm leads list of prioritized prospective partners by mining their open enrollment data. Then read an example from the University of Delaware where they reference current employer engagement to identify warm leads. See the examples.
Initial sales meetings are often unproductive, as HR representatives are typically far removed from the business managers who hold critical context on…