Research Report

The Dean’s Playbook for Program Revitalization

Five Strategies for Increasing Student Interest and Employer Value in Your Majors

Topic

Academic Program Planning

Tag

Department and Program Review

College and university academic leaders are facing new pressure to prove the value and viability of their program portfolios. Students are making more career-oriented choices about what they study, while families, boards, and policymakers are asking sharper questions about return on investment and employability. For deans, this raises the stakes for making proactive, data-informed decisions that identify programs at risk and clarify where targeted intervention can strengthen performance.

To help deans move from diagnosis to action, EAB created The Dean’s Playbook for Program Revitalization. Drawing on EAB’s analysis of 35+ program revitalization initiatives, this playbook offers a practical framework to help deans:

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