Emerging from the pandemic, enrollment remains the top strategic priority for institutions across sectors and segments. At the same time, the undergraduate enrollment landscape continues to evolve as demographic declines, changing student expectations and the still-emerging impacts of the COVID-19 pandemic converge.
Amidst these changes, however, clear competitive differentiators and growth strategies have emerged for institutions across segments and regions. In a series of EAB roundtables, cabinet leaders discussed the most influential forces shaping the future of the enrollment landscape and how to craft a strategy to set their institution up for success.
Lessons learned included:
- Why market share—and not demographics—should be the cornerstone of enrollment plans
- How the importance and role of cost has changed in student decision-making, and how it’s likely to impact enrollment behaviors over the next decade
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