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Research Report

Here’s how successful COE units generate more revenue

Over the past six years, the Professional & Adult Education Forum has benchmarked the organizational characteristics of professional, continuing, and online education divisions. We’ve created a dataset that includes over 230 institutions to gain insight into how COE unit organizational design can promote (or inhibit) revenue growth.

We commonly hear questions from our members about whether their COE units are properly staffed or if they are dedicating staff time to the support functions most critical to their unit’s success. While every team's needs differ, the data from our Organizational Benchmarking Initiative begins to provide some of those insights about where to invest in staffing and why.

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This resource is part of the Strategically Staff Your Adult and Professional Education Unit Roadmap. Access the Roadmap for stepwise guidance with additional tools and research.

Prioritize staff functions most critical to success, such as marketing

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