Institutional Policies on the Use of AI in Marketing and Communications

Most Australian universities have not yet established AI policies specific to marketing and communications. Instead, institutions typically govern AI use through broader university-wide frameworks, including AI policies, data governance standards, privacy guidance, and brand expectations. At the same time, a small but growing number of universities in the United States have begun introducing marketing- and communications-specific guidance that addresses how AI-generated content should be used, reviewed, disclosed, and aligned with institutional brand standards.

EAB created this custom research report for an Australian university partner to outline common themes surrounding AI use in marketing and communications. While approaches vary, institutions consistently position AI as a tool to support efficiency and strengthen insight—not to replace human judgment. Read the full report to understand how institutions are approaching AI governance in marketing and communications and how emerging themes can inform your own policies and guardrails.