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Higher Ed Jargon Reduction

College and university webpages are often filled with higher education terms that are inaccessible to first-generation students. Discover tools to reduce higher ed jargon and simplify messages.
Tool

Economic Development Communications Trends and Tools for Higher Ed

COVID-19 has exacerbated financial, social, and physical challenges both in and outside of campus, prompting many higher education institutions to reevaluate their role in economic development and recovery. Discover five…
Strategic Advisory Services
Blog

Digital gift officers are just the beginning

Learn how advancement leaders can accelerate donors up the pipeline by encouraging handoffs from digital gift officers to major gifts and investing in stewardship that demonstrates impact.
Advancement Blog
Event

Reimagining Community College Marketing for 2020 and Beyond: Recruiting for a New Reality

Community and technical colleges have distinct enrollment opportunities that help them attain a new position in the future of higher ed.
Insight Paper

Higher Education Website Performance Metrics and Benchmarks

Use these metrics and benchmarks to help you assess how well your school’s website is currently serving your enrollment goals.
Insight Paper

Evaluate Your College Website Strategy Against Best Practices and Enrollment Goals

Complete 10 self-tests, with over 75 questions, to assess how well your school’s website is currently serving your enrollment goals.
Blog

Paid search 101: What enrollment leaders need to know

We define common paid search terms and concepts, and share how you can get the most out of your paid search advertising efforts.
Blog

Struggling to engage busy adult learners? Start by auditing your recruitment emails.

After spending the better part of two decades crafting recruitment communications on behalf of colleges and universities (including our 140+ Adult Learner Recruitment partners), here are a few insights that…
Adult Education Blog
Insight Paper

The Future of Digital Ecosystems for Higher Ed

This EAB white paper on the future of institutional digital ecosystems takes stock of how universities and colleges around the United States responded to this surge in traffic and the…
Enroll360
Blog

Here’s how to make your college website more accessible

If prospective students can’t access your school’s website, they’re not going to inquire or apply.
Enrollment Blog

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