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Podcast

Mastering Digital Strategy to Boost Enrollment

Experts share insights from EAB’s latest survey of marketing and enrollment leaders, highlighting how AI is reshaping student search behavior and why institutions must rethink their digital strategies to stay…
Blog

Is email marketing to prospective students dead? Not so fast.

For marketers and enrollment leaders, this year’s Student Communication Preferences survey results reinforce the continued importance of email campaigns—at least those that are executed well.
Enrollment Blog
Partner Service

Collaborative to Implement a Dynamic Value Proposition Management System

Starting in February 2025, join EAB's four-session virtual collaborative designed to help independent school leaders develop their institutions' unique value proposition.
Podcast

How to Turn Your Website into an Enrollment Engine

Experts share tips and strategies to optimize your university website as a recruitment tool.
Insight Paper

Understanding the Mindset of Prospective HBCU Students

This report offers guidance for enrollment leaders on the college search and communication preferences of prospective HBCU students.
Enroll360
Blog

Struggling to engage busy adult learners? Start by auditing your recruitment emails.

After spending the better part of two decades crafting recruitment communications on behalf of colleges and universities (including our 140+ Adult Learner Recruitment partners), here are a few insights that…
Adult Education Blog
Tool

Economic Development Communications Trends and Tools for Higher Ed

COVID-19 has exacerbated financial, social, and physical challenges both in and outside of campus, prompting many higher education institutions to reevaluate their role in economic development and recovery. Discover five…
Strategic Advisory Services
Insight Paper

The Future of Digital Ecosystems for Higher Ed

This EAB white paper on the future of institutional digital ecosystems takes stock of how universities and colleges around the United States responded to this surge in traffic and the…
Enroll360
Blog

Digital gift officers are just the beginning

Learn how advancement leaders can accelerate donors up the pipeline by encouraging handoffs from digital gift officers to major gifts and investing in stewardship that demonstrates impact.
Advancement Blog
Event

Reimagining Community College Marketing for 2020 and Beyond: Recruiting for a New Reality

Community and technical colleges have distinct enrollment opportunities that help them attain a new position in the future of higher ed.