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Research Report

Making Meaning of Metrics

Leveraging accountability and analytics to enhance fundraiser productivity

January 25, 2016

Key Insights

Considering the emphasis today on large-dollar and mega gifts, there’s little margin for error when it comes to MGO performance. When small differences in productivity levels among MGOs can have an outsized impact on campaign figures, ensuring that MGOs are achieving their potential becomes a top priority.

This study focuses on three major areas to help advancement offices monitor major gift officer performance management: setting expectations, instilling accountability, utilizing analytics. Download the complete publication or explore the table of contents to learn more about each area.

Insights and best practices for partners

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