Research Report
MOOCs as a recruitment tool: the University of York’s approach to ‘try-before-you-buy’ courses
Anushka Mehta, Director, Global Research Strategy
A decade after MOOC mania fuelled a burst of excitement about online education, universities find themselves at a similar crossroads, wondering whether COVID-19 will force them to rethink their educational model, course modalities, and approach to online delivery. After the hasty pivot in the spring to lecture via Zoom, Teams, or other video platforms, students and instructors alike have rightly been wary of what’s coming this autumn.
Discover how the University of York used MOOCs as a recruitment tool with their ‘try-before-you-buy’ approach to courses.
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