The Program Revitalization Playbook

Provosts are being asked to make more disciplined decisions about academic portfolios as enrollment patterns shift, labor market signals change, and stakeholders expect clearer evidence of program value. In this environment, program revitalization is not a one-off improvement effort. It is a core part of portfolio stewardship, helping institutions identify emerging risks, intervene earlier, and strengthen programs before decline requires more drastic action.

EAB’s Program Revitalization Playbook helps provosts connect annual program review to targeted program improvement. Grounded in EAB’s analysis of 35+ program turnaround efforts, the playbook offers a practical framework academic leaders can use to increase student interest and employer value across their majors.