Recruiting for Unfamiliar or “Found” Majors

As institutions seek to strengthen recruitment for unfamiliar or “found” majors, effective recruitment strategies can help build awareness, communicate program value, and generate student interest. This report examines how institutions engage prospective students across the enrollment funnel, use targeted recruitment practices and messaging, and connect niche programs to familiar interests and career pathways. It also explores how institutions leverage partnerships with related majors, address industry perceptions, and evaluate recruitment efforts over time.