Making the Case: COE Outcomes Communications Resource Center

Key Insights

Countless members tell our research team that most leaders on campus “just don’t understand” their work and wish they had resources to improve communications about their unit’s accomplishments, results, and impact. This communications challenge can arise for a variety of reasons: not knowing what data to collect, not knowing how to segment audiences and delivery modes, or just not having the staff resources to allocate toward innovative format and design strategies.

Strategic communication with campus and community leaders will only become more important as COE units will need to effectively demonstrate both financial and social contributions to the core campus.