New Admissions Counselor Resource Center

The role of an admission counselor is both essential and challenging, especially with the variety of responsibilities and skills required of today’s enrollment teams. EAB partners with more than 1,100 colleges and universities on enrollment strategy and conducts research on best practices and trends in recruitment.

Whether you’re a new admissions counselor or brushing up your skills, the reading list we’ve compiled below can help you learn more about your role and tips for success.

Resources for specific job responsibilities

• Overview of college fairs: This brief guide from WACAC covers the basics of representing your college at a fair.
• An Enrollment Leader’s Guide to Diversity Strategy: This white paper covers strategies for identifying, engaging, and enrolling more underrepresented students. Pages 34-46 include recommendations for communication and advice from CBO advisors.
• Researching and Planning School Visits: Learn the basics of organizing your visit schedule.
• Advice for New Readers: This short guide shares recommendations for new admissions counselors as they start reviewing applications.
• Engaging Students’ #1 Influencer in Recruitment: Learn about how parents prefer to communicate with colleges during their child’s search and decision-making process.
• FAFSA Resource Center: This guide covers basic information about FAFSA submission and financial aid, including a financial aid vocab cheat sheet.
• Why You’re Worth It – Nine Lessons on Communicating Your Value Proposition to Increasingly Price-Sensitive Families: This report provides advice for discussing college value and affordability.

Resources for general skills

• Student Communications Best Practices: Get advice on how to communicate more clearly with students, including by reducing jargon and using effective email subject lines.
• Boosting college admissions office customer service: This article shares some of the ways that exceptional customer service can improve the recruitment experience.

Additional guides and resources