Create the Infrastructure to Support Employer Partnerships

Professional and adult education units that dedicate staff time solely to B2B work see a significant return, as opposed to expecting staff to establish employer partnerships as a side project. Dedicated B2B staff time applies to more than sales: the most successful institutions also devote time to ongoing customer service. These staff members handle the client relationship across its entire life span, driving deep relationships and renewed business while facilitating connections on campus for their industry partners.