Skip navigation
EAB Logo Navigate to the EAB Homepage Navigate to EAB home

Improve Communications across the Community College Student Lifecycle

An uncoordinated communication stream can deter students from progressing through the enrollment funnel or completing critical steps after enrollment. Community college leaders should review their current communications plans and ensure that messages match the preferences of today’s students.

As student preferences and motivations change, community colleges must remain nimble in their communications strategy in order to effectively convey their value. The first step in creating an impactful campus communications strategy is to audit your current practice.

Once you’ve audited your current practice, standardize your communications by creating a year-round calendar. Learn about the various touchpoints prospects receive in a sample “drip” marketing campaign after they submit an inquiry but before they apply. Discover how and when to send automatic, pre-planned communications to prospective students in practice six of The Shifting Enrollment Landscape.

Academic terminology confuses prospective students, lengthens their enrollment process, and frequently causes stop-outs. Determine where your institution uses jargon that may confuse prospective students and provide examples for how to create alternatives.

Use the Gunning Fog Index (GFI) to assess the readability of your new marketing materials and provide an exercise to help staff adopt jargon-free communication. Leaders should ensure messages to prospective students are tailored to each student segment and their level of understanding. Use strategy three of our Eliminating Enrollment Pain Points study to perform a jargon reduction audit.

Drawing upon industry best practices from across the public and private sectors, the web presence and online audit service provides Community College Executive Forum members with an objective assessment of their online presence and highlights areas of excellence and opportunities for targeted improvement. Contact your Strategic Leader to request an audit.

Community colleges boast genuine markers of educational value— they are well-connected to industry, they offer transfer pathways, and many have spent years crafting program maps…

This resource requires EAB partnership access to view.

Access the roadmap

Learn how you can get access to this resource as well as hands-on support from our experts through Strategic Advisory Services for Community Colleges.

Learn More

Already a Partner?

Partner Log In