EAB’s Advancement Benchmarking (formerly known as the Advancement Investment and Performance Initiative, or AIPI) provides chief advancement officers with data to systematically compare the performance of their internal operations to similar institutions and cohort averages.
Advancement Benchmarking comprises two parts: ROI Benchmarking, which explores the staffing and investment decisions that lead to fundraising growth; and Fundraiser Productivity Benchmarking, which focuses on individual fundraisers’ activities and outcomes on the front lines.
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