Create Compelling Mid-Level Giving Opportunities

Use this tool to accelerate mid-level donors up the pipeline by creating compelling fundraising products.

Accelerating mid-level donors up the pipeline is challenging because donors, even at the lower levels of the giving pyramid, see themselves as investors looking for the tangible impact of their gift.

To move mid-level donors up the pipeline, institutions should create and merchandise fundraising products. Fundraising products are distinct giving opportunities with a specific price point, clear impact, and tangible stewardship.

Use the template to create fundraising products for your institution’s most pressing needs and centralize the final list of fundraising products. Providing donors with choices on what fundraising product their dollars purchase helps make mid-level supporters feel ownership over their giving in a similar way to major giving but at a lower dollar amount.