This toolkit will help you develop a communications plan and write effective COVID-19 assistance fund outreach.
Our campus communities are facing a time of unprecedented challenge, putting more pressure than ever on Advancement teams to guide fundraising efforts for not only the institution but vulnerable members of the campus community. Advancement teams are pressed to engage with university partners, step in to ease institution financial pressures and provide support to alumni through the COVID-19 crisis. This toolkit provides two tools to help you develop a communications plan and write an effective outreach email. Customize these tools to best meet the needs of your institution.
Campus partners are inundated with information now more than ever before. At the same time, it has never been more important to make your communications stand out. This tool provides advice for crafting a strong message, organizing your outreach across different channels, and examples of the finished product from across higher education.
Many institutions have opted to answer the call of the moment to help their campus communities through the establishment of emergency assistance funds. This tool provides a sample outreach email announcing the creation of an assistance fund, as well as advice for making a second ask.