Skip navigation
EAB Logo Navigate to the EAB Homepage Navigate to EAB home
Tool

Multi-Modal Communication Planning Kit

Explore the multi-modal communication planning kit that provides you with a checklist of essential elements of a well-developed plan, a template, and examples.

What you need to know Shared services is a controversial topic in higher education. To mitigate resistance and limit the spread of negative misinformation, systems must develop robust communication plans that capture constituent attention in a crowded information landscape. While most university systems realize the controversial nature of shared services, systems often underestimate how frequently they must communicate shared services updates with the campuses and community. Systems should utilize multiple modes of communication frequently to ensure messages reach diverse stakeholder groups. Whether approaching groups or individuals, systems must ensure that messages include both standardized components—used for all audiences—as well as segmented components designed with the specific constituency in mind. Designating a senior systems leader as the primary spokesperson demonstrates the importance and legitimacy of the initiative. When possible, this system leader should deliver and communicate updates about shared services. The multi-modal communication planning kit provides systems with: A checklist of essential elements of a well-developed communication plan EAB's communication planning template The Nevada Systems of Higher Education's communication planning template Examples and tips for leveraging multiple forms of communication Essential elements of a well-developed communication plan Identifies the stakeholder groups for each issue Determines which details to communicate to the different stakeholders Designates a mode and frequency of communication Related resources EAB's communication planning template Nevada System of Higher Education iNtegrate 2-Project Charter Return to top Examples and tips for leveraging multiple forms of communication

Face-to-face communication

Face-to-face communication is the most effective method for addressing staff and faculty questions, placating staff fears of job loss, and debunking myths about change. Face-to-face…

This resource requires EAB partnership access to view.

Access the tool

Learn how you can get access to this resource as well as hands-on support from our experts through Strategic Advisory Services.

Learn More

Already a Partner?

Partner Log In